The Head of Content & Marketing provides strategic oversight of WiNUK’s Content & Marketing Department and works closely with the CEO to ensure digital content, communications and visual output support WiNUK’s organisational strategy. The role provides direction and support to the Digital Content and Graphics Leads and maintains oversight of content priorities, campaigns and major projects. The role works collaboratively with other Heads of Departments to ensure the organisation’s messaging, branding and promotional activity effectively support WiNUK’s missions and goals. 

 

Focus

Strategic content and marketing leadership, digital communications, brand and visual content oversight, audience engagement, cross-department coordination, and alignment of content and campaigns with WiNUK’s strategy and OKRs. 

 

Key Priorities

• Work closely with the CEO to set and implement a content and marketing strategy in alignment with OKRs. 

• Ensure the content branch of WiNUK produces work in alignment with organisational strategy.

• Be a direct point of contact to the Digital Content & Graphics Leads, providing directive and troubleshooting where required.

• Maintain regular meetings with Digital Content & Graphics Leads to oversee projects, ensuring they are on track, and in alignment with strategy and organisational priorities.

• Maintain regular meetings with the CEO to provide updates on what the content and marketing branch of WiNUK is doing, future plans and directives.

• Work closely with other heads of departments to align content and marketing activity with organisational needs, events, and objectives. 

• Through effective content planning and promotion, support with volunteer recruitment, events, partnerships, sponsorships, and member engagement.

• Strengthen the visibility, reach and impact of WiNUK’s communications and public-facing content.

• Ensure the content and marketing branch’s focus is on high-impact activities that contribute to WiNUK’s objectives.

 

 Responsibilities

Strategic content leadership

• Collaborate with the CEO to develop and implement WiNUK’s content strategy and translate organisational priorities into clear content objectives. 

• Ensure Content & Marketing Department activities, campaigns and outputs remain aligned with WiNUK’s wider strategy and OKRs. 

• Maintain regular communication with the CEO, including in meetings approximately every two weeks, to provide updates on content priorities, major projects, future plans and challenges.

• Maintain oversight of major content campaigns and identify strategic opportunities to strengthen WiNUK’s reach and engagement. 

 

 Departmental oversight

• Provide direction, guidance and troubleshooting to the Digital Content and Graphics Leads. 

• Meet regularly with relevant Leads to review content priorities, projects, deadlines and significant blockers. 

• Support effective coordination between Digital Content and Graphics to ensure content and visual materials are planned and delivered effectively. 

• Delegate relevant tasks based on communications with other heads of departments to relevant volunteers in their branch with support of the Lead/s.

 

Cross-department coordination

• Collaborate closely with other Heads of Departments to align content priorities with wider organisational activities. 

• Collaborate with the Head of Strategy, Impact & Research  to regularly review content planning and output to ensure it aligns with strategy, in addition to creating content based on impact/research.

• Collaborate with the Head of Business Development to ensure standardised planning for content for events and fundraising, ensuring this takes priority for marketing purposes.

• Collaborate with the Head of Operations to ensure digital content contains our up to date protection policies, and is in adherence with any internal policies (Operations may need to provide guidance on internal policies that content team use e.g., use of AI).

 

Content coordination

• Support consistent approaches to WiNUK’s digital communications, visual identity and public-facing content.

• Help ensure content is accurate, accessible, inclusive and appropriate for WiNUK’s audiences. 

• Identify cross-team content dependencies or bottlenecks and work with relevant Leads and Heads of Departments to resolve them.  

 

You'd be a good fit if you are:

• Equipped with a strong understanding of digital content, audience engagement, marketing and effective public-facing communications. 

• Able to translate organisational goals into clear content and communications priorities. 

• Able to work effectively with the CEO, Heads of Departments, Leads and volunteers. 

• Able to support consistent, accessible and engaging content appropriate for WiNUK’s audiences. 

• Able to maintain visibility across multiple campaigns, deadlines and content priorities. 

• Consistently engaged,including checking Slack at least every 48 hours where possible to support timely responses.

• Committed to advancing WiNUK’s mission through strategic leadership of content and marketing activities that support organisational goals and maximise impact.

The Video Creator will focus on developing engaging short-form content, including to share the impact of WiNUK Events and promote future WiNUK Events. Responsible for helping WiNUK grow its presence on TikTok, Youtube and Instagram through creative, engaging and accessible short-form content. Work closely with the Social Media Team to develop content that helps make WiNUK’s work accessible and engaging for a wide audience. This role is ideal for someone who understands short-form content and enjoys keeping up with social media trends.

 

Key Priorities

• Lead on creating videos to document and promote WiNUK events

• Develop engaging short-form video content that aligns with WiNUK’s social media strategy 

• Create approximately 2-4 pieces of content per month.

 

Responsibilities

Events promotion

• Use historic footage from WiNUK events to make engaging short-form content. 

• Contribute to videos, such as montages, interview-style content or self-filmed videos, to promote future events. 

 

Educational videos

• Support the Educational Video Creator to turn neuroscience and women’s lived experience into creative and accessible short-form videos suitable for a general audience.

 

Social media administration

• Support the day-to-day running of WINUK’s TikTok and YouTube accounts, including uploading and scheduling content, writing captions, selecting relevant hashtags and keeping the platform organised.

• Communicate with the Virtual Events team to ensure previously recorded WiNUK Events are edited and uploaded to WiNUK YouTube to keep this channel up-to-date.

 

Trend awareness

• Consider some short-form and some longer-form videos in TikTok and reels to align with current trends.

• Stay up to date with relevant social media and video trends, formats, sounds and content styles, identifying opportunities to adapt these appropriately for WiNUK’s audience and values.

 

Content planning

• Contribute ideas to the digital content team’s content calendar in line with WiNUK strategy.

• Ensure all content reflects WINUK’s values and promotes positive conversations around neuroscience, women’s health, STEM and equality.

• Ensure content is accurate, engaging, aligned to WiNUK’s strategy and completed to a high standard within agreed deadlines.

 

Collaboration

• With the digital content team, as well as other subteams, ensure content is in alignment with upcoming campaigns, projects and OKRs. 

• Collaborate with the Social Media Team to ensure content is planned and delivered consistently.

• Collaborate with the Social Media Team and Impact Team to monitor how content performs and contribute ideas for improving reach, engagement and audience growth.

• Attend Digital Content Team meetings, alongside Social Media Team meetings where required.

 

You'd be a good fit if you are:

• Experienced creating and editing short-form video content for TikTok, Instagram Reels, YouTube Shorts or similar platforms.

• Equipped with a good understanding of the neuroscience research community and what’s engaging for them.

• Interested in events for the neuroscience community and ideas for how these could be promoted.

• Knowledgable of TikTok trends, formats and audience engagement.

• Able to develop engaging, creative and original content ideas.

• Able to manage deadlines and plan content consistently.

• Detailed oriented and committed to producing high-quality content.

• Interested in neuroscience and feminism.

• Able to work collaboratively and communicate effectively within a team.

• Willing to actively contribute to the Digital Content Team and wider WiNUK activities.

• Consistently engaged, including checking Slack at least every 48 hours where possible to support timely responses.

• Committed to WiNUK’s Values - Committed to creating accessible, engaging and impactful digital content that promotes WiNUK’s mission, values and organisational objectives.

 

Desirable:

• Social media account administration - Experience managing or administering a TikTok or other social media account.

• Experience with video editing tools such as CapCut and Canva

• Experience creating content related to events, education, science, healthcare or STEM.

• Understanding of social media analytics and how to use performance data to inform future content.

• Experience appearing on camera, presenting or creating voiceover-based content.

• An understanding of accessible and inclusive science communication.

Support the Newsletter Team in compiling and proofreading content for the WiNUK newsletter. This role would include helping compile content from different WiNUK teams, proofreading, and providing support for newsletter-related tasks like updating the newsletter tracker. 

 

Focus

Collaborate with the blog, social media, events and other teams to compile content and track progress towards complete monthly WiNUK newsletters.

 

Responsibilities

Project Management

• Update the newsletter tracker monthly, supporting the Newsletter Coordinator with managing production workflow, contacting relevant subteams, tracking progress and following up with contributors to ensure deadlines are met.

• Identify opportunities to improve newsletter processes, content quality and audience engagement.

 

Editing

• Proofread the newsletter each month, checking grammar, spelling, punctuation, clarity, readability, accessibility and adherence to WiNUK’s tone, style and brand voice. 

 

Strategic Collaboration

• Work with relevant teams to ensure newsletter content aligns with organisational priorities, campaigns, events and fundraising activities.

• Check-in with the Design Lead to ensure the newsletter is in alignment with WiNUK’s brand and identity.

• Monitor newsletter performance metrics and support the reporting of engagement, reach and audience growth to the Impact Team.

• Collaborate with the website subteam to ensure the newsletter is kept up-to-date on the website in a timely manner.

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You'd be a good fit if you are:

• Equipped with an understanding of, or enthusiasm for, neuroscience and related topics, with an interest in supporting WiNUK’s mission and community

• Able to write clear, engaging and professional content tailored to different audiences

• Committed to producing accurate, well-formatted and high-quality newsletter content, ensuring information is consistent and error free 

• Able to manage multiple tasks, plan content effectively and meet deadlines in a timely manner

• Able to gather information from different teams, following up on contributions and ensuring content is submitted on schedule

• Consistently engaged, including checking Slack at least every 48 hours where possible to support timely responses.

• Committed to creating accessible, engaging and impactful digital content that promotes WiNUK’s mission, values and organisational objectives.

 

Desirable:

• Familiarity with HubSpot and Wix - experience using content management, email marketing and/or website platforms

• Editorial experience - previous experience writing, editing, proofreading or coordinating written content 

• Data & metrics analysis - experience reviewing engagement metrics and using insights to inform future content development

• Understanding of WiNUK brand & identity - familiarity with WiNUK’s aims, audience and tone of voice, with the ability to create content that reflects the organisation’s identity

• Digital communications experience - experience creating content for newsletters, websites, social media or other digital channels

Work with the website team to ensure the website is up to date, accessible, and showcases the work we do within the neuroscience community. This role would include working closely with subteams across WiNUK to ensure the website is an accurate and up-to-date reflection of our output. 

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Focus

Keep the WiNUK website up-to-date and develop a new approach to improve WiNUK Membership experience. 

 

Responsibilities

Membership

• Lead initiatives to improve the WiNUK membership platform for the community, ensuring accessible, streamlined registration processes across website and mailing list platforms.

• Identify opportunities to improve website functionality, user experience and member engagement.

• Develop and support a streamlined membership structure (website and mailing list), including exploration and implementation of tiered membership options where appropriate. 

• Ensure membership data e.g., the list of membership emails, is kept up-to-date and managed securely, in accordance with GDPR and organisational policy

• Optimise membership-related communications and automated emails to enhance engagement and retention emails going out to members from the website.

 

Showcase Volunteers

• Showcase our volunteers by regularly maintaining the Our Team page (approximately monthly), ensuring it accurately reflects the current structure of WiNUK and recognises our volunteer’s contributions. 

 

Collaboration

• Collaborate with the Strategy Team to ensure the membership structure adheres to WiNUK’s organisational goals.

• Maintain membership analytics, e.g. number of new members, providing monthly insights and reports to the Impact Team. 

• With support from the Website Coordinator and Digital Content Manager, collaborate with relevant subteams to ensure website content remains current, including information on events, campaigns, fundraising activities and organisational initiatives.

 

You'd be a good fit if you are:

• Experienced maintaining & updating websites, ideally with Wix, with an understanding of good website structure, usability & content management

• Able to think proactively about how the website can support organisational objectives, improve user experience & increase engagement

• Understanding of membership development approaches & the ability to identify creative opportunities to attract, engage & retain members

• Understanding of GDPR principles - familiarity with data protection & privacy requirements, ensuring website content & processes align with relevant GDPR principles 

• Able to communicate clearly & professionally through website content, email communication & collaboration with other teams 

• Understanding of the neuroscience community & the ability to develop content & website improvements that meet audience needs & interests

• Detailed oriented, ensuring website content is accurate, up to date, accessible & consistent with WiNUK branding & messaging 

• Consistently engaged, including checking Slack at least every 48 hours where possible to support timely responses.

• Committed to creating accessible, engaging and impactful website content that promotes WiNUK’s mission, values and organisational objectives.

 

Desirable

• Wix experience - previous experience with Wix website development and management.

• Website analytics - familiarity with website analytics tools & the ability to interpret user engagement data to inform improvements

• Search engine optimisation (SEO) - understanding of SEO principles & techniques to improve website visibility & reach .

• Digital communications - experience using email marketing platforms or supporting digital communications campaigns.

• Website accessibility -  knowledge of website accessibility best practices.

• Knowledge of WiNUK - good understanding of WiNUK's brand identity, audience and objectives.

Create graphics and visual content to support WiNUK’s communications, newsletters, events and other initiatives. Graphics Officers will help respond to graphics requests and contribute creative ideas across the organisation.

 

Focus

Creating graphics and visual content, responding to graphics requests, and contributing creative ideas to support WiNUK communications, newsletters, events, and wider initiatives.

 

Key Priorities (next few months):

• Support WiNUK teams with engaging, accessible, and visually consistent graphics for communications, newsletters, events, and other initiatives that aligns with our brand identity.

• Collaborate with the wider team to develop creative visual ideas that strengthen WiNUK’s communications and public presence.

 

Responsibilities

Team Participation

• Work collaboratively with the wider WiNUK team to understand and respond to graphics and visual content requests.

• Contribute creative ideas for visual content, branding, and audience engagement across WiNUK initiatives.

• Provide constructive suggestions on the visual presentation of communications and promotional materials, including accessibility and inclusivity.

• Attend relevant team check-ins and contribute updates on ongoing graphics requests and projects.

 

Graphics & Visual Content

• Create graphics and visual assets for WiNUK communications, newsletters, events, campaigns, and other initiatives.

• Develop or adapt graphics in line with WiNUK’s existing branding, style, and communication guidelines, as advised from the Design Lead and Graphics Coordinator.

• Create a range of visual content as required, such as event graphics, social media assets, promotional materials, banners, and newsletter visuals.

• Ensure graphics are clear, engaging, accessible, and appropriate for their intended audience and platform.

• Adhere to WiNUK’s personal identity and voice, ensuring minimal use of AI (in line with guidelines from Design Lead). 

 

Graphics Requests & Coordination

• Complete graphics requests allocated to you by the Graphics Coordinator and Digital Content Manager, and where appropriate clarify requirements, deadlines and intended use.

• Communicate progress and flag any potential challenges or delays to the Graphics Coordinator in a timely manner.

• Work with the Design Lead to incorporate feedback into designs and make revisions where appropriate.

 

Creative Development

• Contribute new ideas for creative ways to communicate WiNUK’s events, opportunities, and initiatives.

• Explore different visual approaches and formats to help keep WiNUK’s communications engaging and varied, whilst maintaining brand identity.

• Support the development of templates or reusable visual assets where these could improve consistency and efficiency across the organisation.

 

Documentation & Organisation

• Keep relevant design files and visual assets organised and accessible to the appropriate WiNUK team members.

• Maintain awareness of upcoming communications, newsletter, and event deadlines to support timely delivery of graphics with support from Graphics Coordinator and Digital Content Manager.

• Support the development and maintenance of shared graphics resources and templates where required.

 

Events & Wider Initiatives

• Create and adapt graphics to support WiNUK Events and other organisational initiatives.

• Work alongside relevant teams to ensure visual materials are ready and available ahead of key deadlines.

• Support post-event or follow-up communications with relevant visual content where appropriate.

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You'd be a good fit if you are:

• Able to create engaging, professional and visually appealing graphics that support WiNUK's communications, events, newsletters and wider initiatives.

• Confident using Canva to create, edit and adapt a range of visual assets while maintaining consistency across different formats and platforms

• Able to communicate information, opportunities and key messages through clear, engaging and audience-focused visual content.

• Able to work within established brand guidelines and create content that reflects WiNUK's visual identity, values and tone.

• Committed to producing accurate, authentic, high-quality and visually consistent materials, while ensuring content is accessible and appropriate for its intended audience

• Able to interpret design briefs, communicate progress effectively and respond constructively to feedback from graphics manager/design lead

• Able to manage multiple graphics requests, prioritise workload and deliver work within agreed deadlines.

• Comfortable working with volunteers and teams across WiNUK to understand requirements, develop creative solutions and support organisational objectives.

• Able to create and adapt a variety of visual assets, including social media graphics, event materials, newsletter content, promotional resources and digital communications.

• Willing to contribute new ideas and explore different visual approaches to enhance engagement while maintaining consistency and professionalism.

• Consistently engaged, including checking Slack at least every 48 hours where possible to support timely responses and delivery of graphics requests.

• Committed to creating accessible, engaging and impactful visual content that promotes WiNUK's mission, values and organisational objectives.

The Social Media Coordinator coordinates WiNUK’s Social Media subteam, supporting the organisation’s presence across platforms including Instagram, LinkedIn, X and BlueSky. The role also oversees the Video team and coordinates video content for platforms such as TikTok, Instagram and YouTube. Working with the Digital Content Lead and Manager, the Coordinator ensures social media content is planned, delivered consistently and aligned with WiNUK’s wider content priorities, campaigns and organisational goals.

The role supports Social Media Administrators and Video Creators, coordinates day-to-day social media activity and uses engagement insights to help strengthen WiNUK’s reach and connection with the neuroscience community.

 

Focus

Social media and video coordination, content planning and scheduling, team leadership, audience engagement, campaign delivery and performance monitoring.

 

Key Priorities

• Coordinate the day-to-day activities of the Social Media subteam (administrators and video creators).

• Maintain clear content schedules, trackers and publication plans across WiNUK’s social media platforms.

• Ensure social media and video content supports WiNUK’s wider campaigns, events, opportunities and organisational priorities.

• Support and coordinate Social Media Administrators and Video Creators to ensure content is prepared and published in alignment with the Digital Content Team’s objectives.

• Use social media and video analytics and engagement insights to help improve content performance and audience reach.

 

Responsibilities

Team Coordination & Content Planning

• Coordinate Social Media Administrators and Video Creators, ensuring responsibilities, deadlines and upcoming content are clear.

• Maintain and regularly update social media schedules, trackers and calendars.

• Coordinate weekly social media call-outs and ensure agreed content is prepared and published on relevant platforms.

• Follow up on outstanding content and flag significant delays or blockers to the Digital Content Manager where required.

• Organise and facilitate regular Social Media subteam meetings, including relevant Video team members, to review priorities, upcoming content and actions.

 

Content & Campaign Delivery

• Coordinate social media promotion of WiNUK events, opportunities, campaigns, achievements and other organisational activities.

• Oversee the planning and coordination of social media video content and event-related video content where relevant.

• Work with the Digital Content Lead and Manager to ensure social media plans align with the wider Digital Content calendar and organisational priorities.

• Support timely delivery of priority campaigns, particularly around events, fundraising, recruitment and other major WiNUK initiatives.

• Help ensure social media content is accurate, accessible, engaging and consistent with WiNUK’s brand and values.

 

Cross-Team Collaboration

• Collaborate with Digital Content, Graphics and other WiNUK teams to gather information and coordinate social media requirements.

• Identify opportunities for cross-team content and promotion.

• Represent the Social Media subteam in relevant meetings and communicate upcoming priorities, progress, challenges and collaboration opportunities.

• Maintain clear communication between Social Media volunteers and the wider Digital Content team.

 

Analytics & Audience Engagement

• Monitor social media and video performance and engagement across relevant platforms.

• Review analytics and identify useful trends or opportunities to improve reach and engagement.

• Work with the Impact Team where appropriate to support reporting of social media metrics.

• Use insights from content performance to contribute ideas for future social media planning.

You'd be a good fit if you are:

• Equipped with a good understanding of platforms such as Instagram, LinkedIn, X, BlueSky and/or other relevant channels.

• Able to manage content schedules, multiple deadlines and recurring workflows.

• Comfortable delegating agreed tasks, following up and supporting Social Media volunteers.

• Able to communicate clearly and professionally within the team and across WiNUK.

• Understands how to create or coordinate engaging, audience-appropriate social media content.

• Able to maintain accurate schedules and ensure published information is correct and consistent.

• Comfortable reviewing basic social media analytics and engagement data, or willing to develop these skills.

• Proactive in identifying content needs and consistently supporting agreed activities.

• Comfortable working within a multidisciplinary, volunteer-led organisation.

• Consistent engagement, including checking Slack at least every 48 hours where possible to support timely responses and delivery of graphics requests.

• Committed to promoting WiNUK’s mission and supporting the visibility and inclusion of women and under-represented groups in neuroscience.

• Interested in neuroscience, science communication, equality, diversity and/or supporting women in STEM.

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Desirable

• Previous experience coordinating a social media team or managing organisational social media accounts.

• Experience creating content using Canva or similar tools and video content.

• Experience with social media scheduling or management platforms.

• Experience using analytics to inform content planning.

• Experience within a charity, society, professional network or volunteer-led organisation.

• Knowledge or experience of neuroscience, biomedical science or a related field.